Shilpa Shetty Kundra Invests In Rosada To Support Expansion Of Premium Kids Lifestyle Brand

Why This News Matters

India’s consumer landscape is evolving as parents increasingly seek products that combine quality, design, and practicality.

This shift has created opportunities for brands that focus on premium experiences rather than purely functional products. Rosada is positioning itself at the center of this trend by building products specifically designed for modern families.

The partnership with a well known entrepreneur and celebrity investor adds visibility and credibility as the company scales.

What Rosada Does

Founded by Shalu Agarwal and Bhupesh Agarwal, Rosada offers a range of premium products for babies and young children.

Its portfolio includes bags, bedding, travel accessories, décor products, and other everyday essentials designed for young families.

The company focuses on combining thoughtful design with high quality materials to create products that stand out in the premium segment.

Growth Journey So Far

Rosada gained wider recognition after appearing on Shark Tank India, where it secured backing from three investors.

According to the company, its revenue nearly doubled following the appearance, helping accelerate its growth trajectory and brand awareness among consumers.

The startup has also attracted a customer base that includes several high profile personalities, highlighting its growing presence in the premium children’s market.

What Sets The Brand Apart

Rosada says its in house design and manufacturing capabilities allow it to maintain greater control over product quality and consistency.

This approach enables the company to create products aligned with its design philosophy while maintaining quality standards across categories.

What Comes Next

The company plans to use the new investment to expand into additional markets, introduce new products, and strengthen its workforce across design, marketing, and operations.

As competition increases in the parenting and children’s products space, Rosada aims to build a larger presence within India’s growing premium consumer market.