Delhi Based Sneaker Brand Zaydn Raises $681,000 to Expand Production and Inventory

Where the Funding Will Go

Zaydn plans to use the capital to expand its inventory and production capacity while strengthening its working capital.

The company will also invest in performance marketing, new product development, brand building, technology and team expansion.

A major part of its growth strategy will focus on expanding its presence across its direct to consumer channels and marketplaces including Myntra, Amazon and Nykaa.

Building a Homegrown Sneaker Brand for Young India

Founded in 2022 by Ankit Dass and later joined by Co Founder Vidushi Chaudhary, Zaydn focuses on creating design led, comfortable and accessible sneakers for Gen Z consumers.

The company combines in house manufacturing capabilities with a digital first approach and product storytelling aimed at younger consumers.

Its broader goal is to offer premium looking everyday sneakers at prices that remain accessible to a wider audience.

From Self Funded Startup to a ₹10Cr+ Annual Brand

Zaydn has grown from a self funded business into a ₹10Cr+ annual brand.

The company has built a digital community while also expanding its presence across leading online marketplaces. Its focus on product development and in house manufacturing has become an important part of its approach as it prepares for its next stage of growth.

Why This Funding Matters

The funding highlights the growing opportunity for Indian consumer brands that are building products specifically for local audiences.

For Zaydn, the new capital provides resources to increase production, maintain inventory and invest further in customer acquisition and product development.

As the company expands across direct channels and online marketplaces, its ability to scale operations while maintaining product quality and consumer relevance will be central to its next phase of growth.