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- Mon, 27 April 2026
Metasports Interactive has secured 20 million dollars in user acquisition funding from Metica to support the global expansion of its multiplayer cricket game Hitwicket. The capital will be used primarily to scale paid marketing efforts and strengthen international user growth while improving in game monetisation through a technology partnership.
User acquisition funding is emerging as a strategic alternative to traditional venture investment for mobile gaming companies. Unlike equity funding, this structure allows startups to accelerate growth without ownership dilution. The deal signals increasing global confidence in Indian gaming studios with strong unit economics and scalable titles.
Founded in 2020 by Kashyap Reddy and Keerti Singh, Metasports Interactive builds multiplayer cricket gaming experiences for global audiences. Its flagship product Hitwicket combines strategy and real time gameplay designed for competitive cricket fans across multiple regions.
The newly secured capital will help expand the game’s reach across overseas markets using AI driven targeting and performance marketing. Alongside user growth, the partnership will support improvements in advertising revenue and in game purchases to increase player lifetime value.
Hitwicket has already crossed 18 million users across 109 countries. The company is now aiming nearly eightfold growth over the next 18 months as it strengthens international distribution and product capabilities.
Metasports Interactive plans to accelerate product development while expanding its global footprint among cricket audiences. The company also sees structured user acquisition funding as a scalable model that could support future expansion without equity dilution.
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