The Healthy Snack market in India is growing at a CAGR of 7.75% currently.
- Sun, 14 December 2025
SuperYou, the protein-forward food brand co-founded by Bollywood actor Ranveer Singh and entrepreneur Nikunj Biyani, has entered India’s massive ₹25,000 crore chips and savouries market with the launch of its new high-protein chips. The brand aims to address the significant gap in the snacking category—the absence of genuinely nutritious, protein-rich options—by offering a product that combines taste with functional nutrition.
SuperYou’s high-protein chips are designed to cater to health-conscious consumers seeking better-for-you snack options. Each 40-gram pack, priced at ₹50, delivers 10 grams of protein, 3 grams of fiber, zero added sugar, no palm oil, and just 165 calories.
This product launch follows SuperYou’s earlier introduction of protein wafer bars, reinforcing the brand’s commitment to making protein consumption more accessible and enjoyable for the Indian population.
To ensure widespread availability, SuperYou has implemented a comprehensive distribution strategy. The high-protein chips are accessible through quick commerce platforms, modern retail outlets, and general trade channels. Notably, the products are stocked in Reliance Retail, 7-Eleven, Relay, vending machines, and over 10,000 retail stores across India.
This omnichannel approach aims to position SuperYou as a disruptor in the crowded snack market by blending taste with functional nutrition.
The Healthy Snack market in India is growing at a CAGR of 7.75% currently.
India’s healthy snacks market is experiencing robust growth, driven by rising health consciousness, increasing disposable incomes, and evolving consumer preferences.
Valued at approximately USD 3.91 billion in 2024, the market is projected to reach USD 6.12 billion by 2030, expanding at a compound annual growth rate (CAGR) of 7.75% over the forecast period.
This surge is attributed to the growing demand for nutritious, organic, and protein-enriched snack options, with products such as granola bars, roasted nuts, and multigrain chips gaining popularity. With the launch of its high-protein chips, SuperYou is poised to make a significant impact on India’s ₹25,000 crore snack market.
As SuperYou continues to innovate and expand its product line, it aims to redefine snacking habits and promote healthier lifestyles among Indian consumers.
contact@GrowthSenseNews.com
Sign up to get exciting updates through our newsletter- your one-stop for all things startup!