Stroom Receives Investment From Growth Sense Venture Fund To Expand Everyday Protein Snacking In India

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Announcement Details

Growth Sense Venture Fund has announced its investment in nutrition focused consumer brand Stroom.

The fund had previously supported the company through Growth Sense and Growth91, reflecting continued confidence in the founders and the company’s long term direction.

Stroom has also gained national recognition through its appearance on Shark Tank India, strengthening its visibility among consumers across the country.

Why This News Matters

India continues to face a large gap in accessible daily protein consumption.

As awareness around nutrition increases, consumers are actively looking for convenient and affordable ways to include protein in their routine diets. This shift is creating strong momentum for brands building functional snack alternatives.

Stroom is positioning itself within this emerging opportunity.

What The Company Does

Founded by Darshan Gattani, Rohan Shah, and Shiven Chaturvedi, Stroom develops protein rich snack products designed for everyday use.

Its portfolio includes protein bars, energy bars, and protein wafers created to combine taste, convenience, and nutrition for modern consumers.

How The Brand Is Building In The Category

Instead of focusing only on fitness focused audiences, Stroom is targeting a broader consumer base that wants simple and practical nutrition options during daily routines.

This approach allows the company to participate in a much larger and still underpenetrated market.

Future Growth Direction

With support from Growth Sense Venture Fund and earlier backing through Growth Sense and Growth91, the company is expected to continue expanding its presence across India while strengthening its product portfolio in nutrition led snack formats.

The investment reflects confidence in the founders and the brand’s potential within the growing functional snacking segment.