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- Sun, 14 December 2025
Shraddha Kapoor is well known for her stellar presence on screen: from winning hearts in Aashiqui 2 with her softness and innocence to captivating audiences in Stree with her boldness, sharpness, and a really, really long choti, she has definitely made her mark in Bollywood.
Before her acting career took off, Kapoor studied at Boston University, though she did not complete her degree in psychology as she returned to India to pursue films.
During her time in Boston, she took up part-time jobs, including working as a barista at Starbucks.
In a candid note on her newly viral LinkedIn profile, she described herself as “The slowest Barista in Boston. I want to find all the customers and apologise.” She also briefly worked as a sandwich maker at Einstein Bagels, and she claims that she made really good bagels.
In 2009, she started her career in acting, and in March 2024, she started her journey as a businesswoman.
Shraddha Kapoor made her Bollywood debut with Teen Patti (2010), but her breakthrough came with Aashiqui 2 (2013), where her performance won wide acclaim and established her as a leading actress.
She went on to star in diverse films such as Ek Villain (2014), Haider (2014), ABCD 2 (2015), and Baaghi (2016), showcasing her versatility across romance, drama, and action.
Her role in Stree (2018), a horror-comedy, was both commercially successful and critically praised, further cementing her place in the industry.
More recently, she appeared in Chhichhore (2019), which earned both critical and box office success, and Tu Jhoothi Main Makkar (2023), where she continued to charm audiences with her screen presence.
Shraddha Kapoor became part of Palmonas, a Pune-based jewellery startup, in a very natural way. The brand’s founders noticed several orders under the name “S. Kapoor” and were curious if it could be her. Around the same time, Shraddha shared one of their jewellery pieces on her Instagram story, confirming that she was already a happy customer.
She later explained that she was looking for jewellery that was stylish, long-lasting, and affordable. Many of the pieces she bought earlier would break or fade quickly, but Palmona’s jewellery matched exactly what she wanted. Because she truly believed in the brand, she decided to join as a co-founder.
Shraddha Kapoor explains that her connection with Palmonas started when she discovered jewellery that matched her mood and style.
She said, “I came across Palmonas and was just blown away by their products. I went crazy purchasing so many pieces because I fell in love with their design sensibility and felt like I had so many options for my different moods and for different days”.
Expressing her vision for the brand, she added, “Bringing demi-fine jewellery to India to make luxury jewellery available at a fraction of the price, without compromising on quality” afaqs!.
And after appearing on Shark Tank India, she shared a powerful analogy about jewellery:
Whether it’s stacked minimal rings or bold silver chokers, Palmonas is for everyone who loves expressing themselves without limits. Palmonas is making luxury jewellery affordable and accessible, and I couldn’t be more excited to be a part of this journey”
Instead of relying only on traditional advertising, she uses her own experiences and relatability to build trust in the brand. She believes Palmonas has the potential to not just dominate the Indian demi-fine jewellery segment but also expand globally, showcasing Indian-inspired designs with an international appeal.
Palmonas has raised funding across three key rounds since its launch.
The jewellery startup first secured around ₹6 crore in angel funding in 2022–23, which helped build its early operations. In February 2025, the brand appeared on Shark Tank India Season 4 and closed a deal of ₹1.26 crore for 1 per cent equity with Namita Thapar and Ritesh Agarwal, valuing the company at about ₹126 crore. Just six months later, in August 2025, Palmonas raised its largest round yet with ₹55 crore in Series A funding led by Vertex Ventures Southeast Asia and India, pushing its post-money valuation to nearly ₹550 crore or around USD 65 million. With this capital, the company plans to expand aggressively across India, open 100 new stores, strengthen its 9k gold demi-fine jewellery line, and enhance brand experiences while celebrity co-founder Shraddha Kapoor continues to give the brand strong visibility.
Celebrities in India are no longer limiting themselves to films, sports or music. Many of them are now building their own businesses and becoming entrepreneurs. This is creating a new trend where fame is being combined with brand-building and long-term ventures.
Shraddha Kapoor’s journey with Palmonas shows how this shift is happening. Soon after, she joined Palmonas as a co-founder and chief brand officer.
For Shraddha, jewellery is not just decoration but also a way to show personality and mood. With Palmonas, she saw the chance to create products that are practical and beautiful at the same time, and today she plays a key role in guiding the company’s story and vision.
She is not alone.
Other actors are also making similar moves. Deepika Padukone launched 82°E, a wellness brand focused on skincare and healthy living. Alia Bhatt started Ed-a-Mamma, a kidswear label that also promotes sustainability. Anushka Sharma has invested in lifestyle and beauty startups. Priyanka Chopra Jonas has co-founded a haircare line in the United States and supports several other ventures.
Sports stars are following the same path. Virat Kohli has businesses in fashion, fitness and food, while MS Dhoni has invested in agriculture and lifestyle startups. Instead of only being the face of brands, they are now building their own.
This shift is happening for a few reasons. Today’s audiences want authenticity and prefer celebrities who use and believe in the products they promote.
India’s growing startup culture has also created more chances for stars to get involved not just as investors but also as active partners. And many modern celebrities see entrepreneurship as a way to create lasting value instead of relying only on short-term endorsement deals.
[Credit for header image: The Indian Express
This content is for informational purposes only and does not constitute legal, financial, or investment advice. We do not assume any liability for actions taken based on this information]
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