Snitch Secures ₹278 Crore Funding to Accelerate Omnichannel Expansion

May 29, 2025

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Bengaluru-based omnichannel menswear brand Snitch has successfully raised ₹278 crore in a funding round led by 360 One Asset (formerly IIFL Wealth & Asset Management), with participation from existing investors SWC Global and IvyCap Ventures.

This significant capital infusion underscores investor confidence in Snitch’s growth trajectory and positions the brand for aggressive expansion in India’s competitive fashion landscape .

Strategic Expansion and Revenue Goals

Founded in 2018, Snitch has rapidly evolved into a prominent player in the fast fashion segment, offering a diverse range of menswear including shirts, T-shirts, jeans, jackets, and accessories. The brand currently operates approximately 59 physical stores across India and has ambitious plans to further expand its retail footprint. In the upcoming fiscal year, Snitch aims to launch 75 new stores, targeting both metropolitan areas like Mumbai and Delhi, as well as emerging cities such as Pune and Dehradun.

Snitch demonstrated impressive growth, reporting a revenue of ₹243 crore in FY24. The company anticipates doubling its revenue in FY25, with a projected target of over ₹600 crore. Looking ahead, Snitch aspires to surpass ₹1,000 crore in revenue by FY26, leveraging its expanded product offerings and enhanced omnichannel presence

Embracing Sustainability and Innovation

Beyond expansion, Snitch is committed to sustainability and innovation. The brand has implemented eco-friendly practices such as using plant-based chemical washes, recycled fabrics, and biodegradable packaging materials.

Additionally, Snitch has introduced initiatives like ‘Relove’ and ‘Resell,’ enabling customers to sell their pre-owned Snitch clothing through the brand’s website, promoting a circular fashion economy.

Technologically, Snitch leverages artificial intelligence to optimize inventory management and enhance customer experience.

The company’s mobile application, which accounts for 55% of its D2C revenue, offers personalized recommendations and seamless shopping experiences, reflecting Snitch’s focus on integrating technology into its business model. With the recent ₹278 crore funding, Snitch is well-positioned to accelerate its growth, expand its retail presence, and reinforce its commitment to sustainability and innovation.

As the brand continues to redefine men’s fashion in India, its strategic initiatives are set to solidify its status as a leading omnichannel menswear brand in the country.