Rozana Raises Rs 290 Crore Series B to Expand Rural Retail Network Across India

Building Commerce Infrastructure for Rural India

Founded in 2021 by Ankur Dahiya, Adwait Vikram Singh, and Mukesh Christopher, Rozana aims to transform how rural households access everyday products.

The company operates a blended retail model that combines a consumer facing app with modern retail experience centres and its own distribution infrastructure.

This hybrid approach allows households in smaller towns and villages to browse products digitally while still relying on trusted local networks for fulfilment and delivery.

A Network Powered by Women Entrepreneurs

A key element of Rozana’s model is its large network of women partners embedded within rural communities.

More than 35,000 women entrepreneurs currently support the platform’s last mile fulfilment operations. These partners act as trusted intermediaries who help households access products and complete purchases.

This community driven model differs significantly from typical urban ecommerce platforms that often rely heavily on discounts and transactional relationships.

Rapid Expansion Across Rural Markets

Rozana has already expanded its operations across 21,000 villages located in the Gangetic plains, a region that represents a large share of India’s rural population.

The startup currently operates in Uttar Pradesh and Haryana and serves more than one million active households.

The company also reports that revenue has grown four times since its previous funding round, highlighting increasing adoption of its rural commerce model.

What Comes Next for Rozana

With the new funding, Rozana plans to invest heavily in strengthening its technology infrastructure and expanding product categories.

The company also plans to build private label offerings and deepen partnerships with consumer brands.

On the physical retail side, Rozana aims to scale its network to more than 200 stores while expanding into two to three additional northern states across the Gangetic belt.

Over the longer term, the startup is targeting expansion into 130,000 villages as it continues building a large scale retail network for rural India.