OYO Rebrands Parent Company Amidst IPO Preparations

May 30, 2025

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As OYO prepares for its third attempt at an initial public offering (IPO), the company is undertaking a strategic rebranding of its parent entity, Oravel Stays. This move aligns with OYO’s efforts to penetrate the premium hospitality segment and reflects its broader ambitions in the global travel tech industry.

Strategic Rebranding to Reflect Premium Aspirations

OYO’s founder, Ritesh Agarwal, has initiated a public campaign to rename Oravel Stays, seeking suggestions that embody a bold, global identity. The rebranding aims to resonate with OYO’s shift towards premium offerings and its vision of becoming a global brand rooted in Indian innovation.

Agarwal emphasized the desire for a name that represents a “global ecosystem of urban innovation and modern living,” indicating a significant transformation in the company’s positioning.

IPO Strategy and Financial Turnaround

OYO is gearing up for a potential IPO in the March 2026 quarter, marking its third attempt to go public. The company has initiated discussions with investment banks and is targeting a valuation between $6 billion and $7 billion. This renewed effort follows a strong business turnaround, with OYO reporting net profits and significant growth in gross booking value and revenue in FY25.

The IPO is also seen as a strategic move to address financial obligations, including a $2.2 billion loan taken by Agarwal in 2019.

OYO’s rebranding of its parent company, Oravel Stays, signifies a strategic shift towards premiumisation and global expansion. Coupled with its upcoming IPO plans, this move reflects OYO’s commitment to evolving its brand identity and strengthening its position in the competitive hospitality market.