Nazara Technologies Acquires Curve Games to Tap $100 Billion Console Market

May 21, 2025

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In a major strategic shift aimed at expanding beyond mobile gaming, Nazara Technologies has acquired UK-based Curve Games for ₹247 crore. This move signals Nazara’s intent to deepen its global footprint and enter the lucrative $100 billion global console and PC gaming market, aligning with its long-term ambition of becoming a dominant international gaming player.

The acquisition also adds several established game titles to Nazara’s IP portfolio, including indie hits like For The King and Bomber Crew.

Entering the Console Gaming Arena

Nazara’s acquisition of Curve Games marks a significant leap from its traditional mobile-first strategy to embracing premium console and PC games, which command higher engagement and revenue potential. Curve Games, a subsidiary of Maximum Entertainment, is known for its award-winning publishing capabilities and a strong catalog of indie titles across platforms like PlayStation, Xbox, Steam, and Nintendo Switch.

With this acquisition, Nazara gains immediate access to new markets and a loyal international user base. The company stated that this expansion is in line with its strategy to diversify revenue streams, reduce geographic concentration, and participate in global gaming trends. Given the size and consistent growth of the console and PC segment—estimated to generate over $100 billion annually—Nazara is positioning itself to ride this global wave.

Global Ambitions and M&A Momentum

Nazara’s latest deal continues its aggressive mergers and acquisitions spree, following earlier investments in companies like Sportskeeda, Nodwin Gaming, and WildWorks.

With Curve Games under its umbrella, Nazara not only strengthens its publishing arm but also builds a more balanced presence across gaming verticals—from esports and gamified learning to casual and mid-core gaming.

This acquisition also boosts Nazara’s IP-driven approach, giving it long-term content control and monetization capabilities. The company emphasized that the synergy with Curve’s team and the nature of its publishing operations fit well into Nazara’s strategy to scale internationally and create value across different gaming genres and audiences.

Nazara Eyes Global Growth

Nazara Technologies’ acquisition of Curve Games reflects a bold pivot into console and PC gaming, a space it has largely stayed away from until now. By stepping into the global high-value console gaming market, Nazara is not just diversifying—it’s future-proofing its business model. As the Indian gaming company sets its sights beyond mobile and domestic users, this acquisition could mark the beginning of a new chapter in India’s global gaming ambitions.