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December 9, 2025
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- Sun, 14 December 2025
Mythik, a tech-first global entertainment startup founded by serial entrepreneur Jason Kothari, has raised $15 million in seed funding. The round was led by Sakal Media Group and included participation from Shah Rukh Khan’s family office, BITKRAFT Ventures, VC Grid, Visceral Capital, and other notable investors.
Mythik aims to bring Eastern mythology, history, and folktales to a worldwide audience, positioning itself as the “Disney from the East.”
Miraggio plans to launch 15–20 exclusive brand outlets over the next 24 months, marking a significant step beyond its digital-first roots. Currently, 75% of its sales are driven by online marketplaces, while 25% come via its D2C website.
With over one million orders fulfilled to date, the brand is focusing on bridging the gap between affordable pricing and premium aesthetics, especially in tier II and III cities.
Founded in April 2025, Mythik seeks to address the global entertainment industry’s overrepresentation of Western narratives by spotlighting stories from Asia. The company’s mission is to share Eastern history, culture, and values with a global audience, leveraging cutting-edge technology across all aspects of the business.
The founding team comprises former senior executives from Disney, Netflix, Amazon Studios, Jio, and Tencent, bringing deep expertise in global entertainment and media.
The $15 million seed funding round saw participation from a diverse group of investors, including Sakal Media Group, Shah Rukh Khan’s family office, BITKRAFT Ventures, VC Grid, Visceral Capital, and others. This strategic backing underscores confidence in Mythik’s vision to create globally appealing content rooted in Eastern mythology and folktales. The company plans to develop immersive storytelling formats targeting a potential audience of 3.5 billion people across Asia and beyond.
With this substantial seed funding and a seasoned team, Mythik is poised to redefine global entertainment by bringing Eastern narratives to the forefront.
The company’s innovative approach aims to inspire happiness, peace, and hope through the legends of the East, reimagined for the world.
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