FMCG Startup Mitra Raises ₹14 Crore to Boost Expansion

August 22, 2025

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Mitra, a Delhi-based FMCG startup, has successfully raised ₹14 crore ($1.6 million) in a bridge funding round led by Bestvantage Investments, with participation from existing investors, including a Dubai-based family office. The fresh capital will be utilised to scale up operations, enhance its product portfolio, strengthen distribution networks across India, and expand into Gulf Cooperation Council (GCC) markets.

The upcoming inauguration of a 3,000-tonne refined flour manufacturing plant in October 2025 is expected to boost monthly recurring revenue from ₹12 crore to ₹17 crore. Mitra is already EBITDA positive and plans to initiate a Series A funding round in April 2026, targeting a valuation of ₹500 crore.

About Mitra

“This funding is a key pillar in Mitra’s journey as we prepare for our next phase of growth. It will enable us to expand production capacity, launch new health-oriented product lines, and strengthen our presence across India and international markets,” said Abhishek Kaushik, founder and CEO of Mitra.

Mitra has raised nearly Rs 25 crore to date and is preparing a Series A round in April 2026 at a targeted valuation of Rs 500 crore.

Raman Sharma, Founder & CEO of Bestvantage Investments, said: “We are delighted to back Mitra in this bridge round. The FMCG sector in India is poised for significant disruption, and Mitra’s ability to blend traditional food preparation methods with modern quality standards makes it a brand with immense potential. Their growth trajectory speaks volumes about the scalability and demand for their products.”

Founded in 2023 by Abhishek Kaushik, Mitra has quickly established itself in tier II and tier III cities by offering premium-quality flour through its “Chakki Fresh” stone-grinding process, which preserves nutritional value and freshness while keeping prices accessible. The company has experienced significant growth, with revenue increasing from ₹11 crore in FY24 to ₹40 crore in FY25, and projections to surpass ₹120 crore this year. Its distribution network now spans over 500 distributors and 40,000 retail touchpoints.

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