Miraggio Raises $6.5 Million to Fuel Omnichannel Expansion and Product Growth

May 20, 2025

Share this post :

Delhi-based D2C handbag brand Miraggio has raised $6.5 million (approximately ₹55 crore) in a funding round led by RPSG Capital Ventures and Client Associates Alternate Fund, with participation from early backer Prath Ventures. Founded in 2019, the company plans to use the capital to strengthen its omnichannel presence, expand product offerings, and build its core team.

The brand, which primarily targets women aged 18–35 across urban and semi-urban India, aims to double its current ₹110 crore GMV in the coming fiscal year.

Omnichannel Expansion and Retail Ambitions

Miraggio plans to launch 15–20 exclusive brand outlets over the next 24 months, marking a significant step beyond its digital-first roots. Currently, 75% of its sales are driven by online marketplaces, while 25% come via its D2C website.

With over one million orders fulfilled to date, the brand is focusing on bridging the gap between affordable pricing and premium aesthetics, especially in tier II and III cities.

Product Roadmap and Strategic Focus

The funding will also support an aggressive product expansion strategy. Over the next 18 months, Miraggio plans to roll out over 500 new SKUs—including laptop bags, mini bags, clutches, and small leather goods—alongside continued investment in brand marketing and tech capabilities.

With strong investor backing and a clear roadmap, Miraggio is positioning itself as a serious contender in India’s fashion accessories space.

The Way Ahead

Miraggio’s fresh capital infusion underscores growing investor interest in India’s D2C fashion ecosystem.

As it scales operations and prepares for a wider retail footprint, the brand’s omnichannel and product diversification strategies will be key to sustaining momentum and competing in a crowded accessories market.