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- Sun, 14 December 2025
In a country where logo-heavy, celebrity-endorsed fashion dominates billboards and social feeds, The House of Rare has quietly built something very different — a premium Indian fashion label rooted in craftsmanship, subtlety, and storytelling.
Founded in 2015 by Mahish Poddar and Akshika Poddar, the brand was born from a deeply personal journey.
Growing up in Kalbadevi, Mumbai, surrounded by the textile trade, Mahish watched his father’s fabric business closely. After spending time with European fashion houses, he returned to India with a mission: to create a brand that felt inclusive, high-quality, and never flashy — a brand with soul.
From the start, Mahish rejected traditional branding tactics. He didn’t believe in putting celebrities in the spotlight or relying on influencer trends. Instead, he focused on well-crafted clothing that made people feel confident.
House of Rare launched with Rare Rabbit (menswear), later expanding to Rareism (womenswear) and Rare Ones (kidswear), all designed and manufactured in-house at Radhamani Textiles Pvt. Ltd.
Mahish and his co-founder, Akshika Poddar, built the brand around subtlety, craftsmanship, and experience. While Mahish focused on product innovation, Akshika Poddar led the brand’s omnichannel strategy, ensuring a consistent in-store and online presence.
Their stores are designed to make customers feel welcomed — the same scent, the same music, the same warmth, no matter the location. This attention to detail helped establish House of Rare as more than a fashion brand — it became an experience.
The company manufactures everything in-house at Radhamani Textiles Pvt. Ltd., the Poddar family-run mill. This control over production ensures unmatched quality and flexibility in design.
What makes House of Rare stand out is how it grew, without any funding for over a few years. While many fashion brands chase fast growth, this one focused on profit, brand loyalty, and steady scale.
And it worked. In FY2023, the brand made ₹376 crore in revenue and a profit of ₹32.2 crore.
The brand raised its first funding round in 2024 with A91 Partners, known for investing in high-growth Indian consumer brands like GIVA, Paper Boat, and Blue Tokai, which came on board, bringing scale without compromising on vision.
It is estimated at ₹80–100 crore, the funding is now being used to expand to 150+ stores by 2026, grow its D2C channels, and build tech that enhances customer experience, both online and offline.
As it grows, House of Rare continues to prove that fashion doesn’t need to be loud to stand out — it just needs to be real.
[This content is for informational purposes only and does not constitute legal, financial, or investment advice. We do not assume any liability for actions taken based on this information]
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