Handpickd raises $15M from Bertelsmann India

Founded by former Milkbasket executive

Launched in April 2024, Handpickd was founded by Anant Goel, former executive at Milkbasket, along with Nitin Gupta and Sahil Madan. The Gurugram-based startup currently operates in Gurgaon, Noida, and Bengaluru, and is witnessing 15–20% month-on-month growth. By focusing on fresh produce and just-in-time sourcing, the company positions itself as a differentiated player in India’s competitive grocery and quick commerce sector.

Zero-inventory and efficient supply chain model

Handpickd follows a zero-inventory model, collecting orders a day prior and sourcing produce overnight, which is then dispatched through transit stores for delivery. This model minimizes wastage, eliminates storage costs, and ensures that customers receive fresh products consistently. With the fresh funding, the company plans to further optimise its supply chain and build stronger technology solutions to handle scale.