Gully Labs Raises ₹8.7 Cr: Expands Homegrown Sneaker Brand

June 4, 2025

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Gully Labs, a Delhi-based sneaker startup, has raised ₹8.7 crore in seed funding to scale its operations and boost its presence in India’s growing direct-to-consumer (D2C) footwear market.

The round includes ₹7.6 crore in equity and ₹1.1 crore in venture debt, signaling investor confidence in the potential of homegrown lifestyle brands targeting Gen Z and millennial consumers.

What Makes Gully Lab Special?

Gully Labs stands out by integrating India-centric materials such as khadi, recycled rubber, and locally woven fabrics into its sneaker construction, aligning both with sustainability and cultural relevance.

Its design philosophy draws inspiration from Indian street culture, traditional patterns, and subcultures—resulting in footwear that feels both globally stylish and deeply rooted in Indian identity.

Strategic Backing from Consumer Brand Leaders

The funding round was led by Zeropearl VC and saw participation from a clutch of prominent Indian founders including Vivekananda Hallekere (Bounce), Suhasini Sampath (Yogabar), Ashutosh Valani (Renee Cosmetics), and Nishchay AG (Jar).

This strategic investor mix reflects an ecosystem-level interest in building scalable Indian brands in niche lifestyle categories like sneakers.

The company aims to use these strategic alliances for mentorship, retail partnerships, and brand development.

Retail Expansion and Product Diversification

With this fresh infusion of capital, Gully Labs plans to diversify its product mix beyond sneakers and expand its sales channels both online and offline. A key focus area will be establishing physical retail stores—a significant shift from its current digital-first approach.

The funds will also be allocated toward product innovation and operational efficiency, positioning Gully Labs to compete with established global and domestic players.

As India’s sneaker culture evolves, Gully Labs’ ₹8.7 crore funding marks a pivotal step in the brand’s journey to becoming a leading D2C footwear label.

Backed by influential investors and a clear retail vision, the brand is poised to capitalize on a growing market for affordable, stylish, and culturally resonant sneakers made in India.