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December 9, 2025
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- Sun, 14 December 2025
Goodmelts, the D2C (direct-to-consumer) home fragrance brand known for flame-free, toxin-free scent products, recently closed a pre-seed funding round led by Anicut Capital.
Other investors involved include TDV Partners, Optional Gravity Ventures, Growth Sense Venture Fund, and Growth91.
The company plans to invest the funds across several key areas, including marketing, team building, manufacturing improvements, capital expenditure, and maintaining healthy inventory levels to meet growing demand.
GoodMelts is a homegrown startup that’s turning the simple act of lighting a candle into an eco-friendly experience.
Instead of using paraffin wax, which is petroleum-based, they make their products from 100% natural soy wax: a renewable, cleaner alternative.
Their wax melts are free from harmful chemicals like parabens and phthalates, and the handcrafted ceramic warmers are made by local artisans.
By combining beautiful design with sustainable materials, GoodMelts shows how home fragrances can be both elegant and earth-conscious.
Indian consumers, especially the younger urban generation, are increasingly aware of their environmental footprint.
Studies show that over 60% of buyers are willing to pay extra for products that are sustainable, toxin-free, and ethically sourced.
This shift marks a growing preference for brands that focus on eco-friendly packaging, natural ingredients, and transparency in sourcing.
The trend, often called conscious consumerism, is driving businesses to rethink how their products are made, packaged, and delivered.
[Credits for header image: Goodmelts
This content is for informational purposes only and does not constitute legal, financial, or investment advice. This has been constituted based on third-party sources. We do not assume any liability for actions taken based on this information.]
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