Funding Rounds: How Startups Grow One Investment at a Time

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Imagine you have an idea — a product, an innovation — and you want to turn it into a business. You have the passion, the plan, and the drive. But there’s one key ingredient missing: money. Like most founders, you’ll either invest your own savings or seek funding from others. And chances are, if your idea shows promise, investors will come in at different stages to help your business grow.

We often come across headlines like:
“Dawrix AI raises $1.5 million in Seed funding”
“Aspora raises $53 million in Series B funding”

But what exactly do terms like “Seed” or “Series B” mean? What role do they play in a startup’s journey? Who invests in these rounds, and how does each stage shape the company’s evolution?

Let’s break it down.

credits: Razorpay

Pre-Seed Funding 

This is the very first step — when your startup is little more than an idea. Startups at this stage are typically focused on product development, refining their concept, identifying product-market fit, and often operate with a limited user base. At this point, the money typically can come from investors or close supporters such as friends and family. They ask for a percentage of your company in exchange for money.

For example: You and a friend want to start a football turf. You each put in your own money and split ownership 50-50. When that’s not enough, you raise money and give 10% to the investor who invests 10 lakh in your company.

Seed Funding

Once your idea starts taking shape, it’s time for seed funding — the first official round of investment. At this stage, there is visible revenue, growing traction through signups and user registrations, rising demand from vendors or enterprise clients, and a solid team with key personnel in place.
 
While support may still come from friends or family, angel investors often join at this stage if they believe in your concept. In return, they receive equity, meaning you’ll give up a small portion of your company.
 
For example, let’s say you need more funds to lay the turf or pay the rent. You find an angel investor who’s impressed with your idea and is willing to invest ₹30 lakhs in return for a 10% stake. You now own less of the company, but have the capital needed to move forward.
62e29617f3c031323baee0c3_funding rounds
Credits: Qapita

Series A funding

Once your product is out there and you’ve shown some traction, it’s time for Series A. This round is all about proving that your business model works — that you can generate revenue and scale it over time. Investors want to see a clear strategy for growth, profitability, and long-term value.

This is when venture capital (VC) firms start showing interest. Firms like Sequoia Capital or Google Ventures may invest if they see strong potential. They don’t just bring money — they bring experience, networks, and industry insight.

So, let’s say your turf business is getting bookings regularly. You’ve worked out a pricing model and begun turning a profit. You present a plan to scale operations, improve services, and enter new markets. A VC fund sees promise and invests to help you grow.

Series B Funding

By this point, the company has validated its product, shown consistent growth, and earned the trust of earlier investors. Series B funding helps startups scale aggressively — whether it’s opening in new cities, expanding the team, or building more infrastructure.

Usually, VC firms from the Series A round reinvest, often joined by new firms looking for promising ventures with lower risk. In the case of your turf, let’s say you’ve been running successfully for a year, and now you’re ready to launch three more locations. Series B funding gives you the capital to do that.

 

Credits: Rick Koleta

Series C Funding

A company raising Series C is no longer just a startup — it’s a well-established business with significant revenue, market share, and operational strength. The goal now is large-scale expansion, international growth, acquisitions, or even preparing for an IPO (Initial Public Offering).

At this stage, larger financial players enter the scene: private equity firms, hedge funds, and sovereign wealth funds. These investors are typically looking for safer, lower-risk opportunities with solid returns. For your turf business, Series C might help you acquire a competing turf chain, enter international markets, or launch a digital platform for sports bookings across cities.

As a founder, understanding these funding stages helps you plan your growth, set realistic expectations, and make informed decisions about equity, control, and vision. Whether you’re just starting with an idea or preparing for a global expansion, the right funding at the right time can be a game-changer.

 

And if you’re looking for more practical insights, tips, and definitions, stay tuned to Growth Sense News as we break down the A-Z of Startup Jargon in this series.

[Credits for header image: Finmark

This content is for informational purposes only and does not constitute legal, financial, or investment advice. We do not assume any liability for actions taken based on this information]