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December 9, 2025
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- Sun, 14 December 2025
Walmart-owned Flipkart announced on September 1, 2025, that it has acquired a majority stake in Pinkvilla, the digital infotainment platform known for lifestyle, entertainment, and celebrity content.
This strategic investment is aimed at deepening Flipkart’s engagement with Gen Z and millennial consumers by merging content and commerce. Financial details of the deal were not officially disclosed.
By using Pinkvilla’s strong presence and popular content, Flipkart hopes to better understand new trends and guide what people, especially young audiences, want to buy.
Since Gen Z often looks to entertainment and influencers before making purchases, this step helps Flipkart stay in tune with how shopping habits are changing in India and around the world.
Flipkart, founded by Sachin and Binny Bansal in 2007 and now majority-owned by Walmart, is one of India’s leading e-commerce platforms. Its portfolio includes Myntra, Cleartrip, Super.money, and others, serving over 500 million registered users with a wide range of products across categories.
Pinkvilla, established as a premier digital media outlet, offers infotainment content spanning movies, fashion, celebrity culture, and lifestyle. With a loyal user base and large social media footprint, it is particularly influential among India’s younger generations.
[Credits for header image: Facebook
This content is for informational purposes only and does not constitute legal, financial, or investment advice. This has been constituted based on third-party sources. We do not assume any liability for actions taken based on this information.]
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