BIDSO Raises Rs 63 Crore Series A To Expand Design Led Toy Manufacturing Platform

Why this news matters

India’s manufacturing sector is gradually shifting from contract production toward design driven value creation. BIDSO represents a new generation of platforms helping consumer brands move faster from concept to large scale production.

Its ability to combine licensing, engineering, and manufacturing into a single platform positions it as a long term partner for global brands rather than just a supplier.

What the company does

Founded in 2022 by Ashwin Jain and Rahul Agarwal, BIDSO operates a design led manufacturing platform that supports brands across product development, engineering, licensing, and production.

The company helps consumer brands bring new products to market faster while managing supply relationships through an integrated partner network.

Licensing partnerships and global traction

Over the past year, BIDSO has secured licenses for globally recognised characters including Peppa Pig, Harry Potter, Transformers, and NASA.

These partnerships allow the company to build licensed product ranges for brand partners while strengthening its presence in global toy supply chains.

The company also reported strong B2B traction through collaborations with international toy brands.

Revenue growth and financial performance

BIDSO’s revenue increased significantly to Rs 41.25 crore in FY25 from Rs 7.52 crore in FY24.

Losses rose slightly to Rs 6.44 crore from Rs 5.67 crore during the same period as the company continued investing in expansion and capability building.

Expansion beyond toys

While toys remain its core category, BIDSO plans to expand into adjacent consumer product segments using its design and manufacturing infrastructure.

The company also aims to strengthen the Make in India initiative by improving transparency and efficiency across SME manufacturing networks through curated partnerships.