- Tue, 7 April 2026
Aman Gupta, co founder of boAt, has raised Rs 100 crore in seed funding for his new venture Off Beat. The round was led by Bessemer Venture Partners and reflects strong investor confidence in Gupta’s ability to build scalable consumer focused businesses once again.
The funding round closed within a month of the company’s launch, highlighting the credibility Gupta brings as a repeat founder.
The investment points to a growing shift in how the creator economy is evolving. Instead of traditional media platforms leading the space, founders with strong personal brands are now building technology enabled content ecosystems of their own.
Investors are increasingly backing operators who combine distribution reach with platform thinking.
Off Beat is described as a content and creator focused venture that plans to leverage technology and AI as core building blocks of its platform. While detailed product specifics remain undisclosed, the company is expected to explore new formats of digital engagement driven by creators.
Gupta has also emphasized the importance of strategic partners over capital in shaping the company’s direction.
This marks Gupta’s second entrepreneurial journey after boAt, which crossed Rs 3000 crore in revenue while achieving profitability. His execution track record played a key role in attracting early investor confidence for Off Beat.
Beyond boAt, Gupta has backed more than 100 startups through personal investments and his presence on Shark Tank India.
The launch of Off Beat also comes at a time when Gupta has been gradually stepping back from active operating responsibilities at boAt. Leadership changes and delayed IPO plans at the company had already hinted at a transition in his focus.
His move into the creator ecosystem reflects a broader shift among experienced founders exploring opportunities beyond traditional consumer hardware businesses.
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